Service
WordPress
Developer
WordPress is still the most flexible solution for a site you manage yourself — provided it's built right. As a freelance WordPress developer, I deliver custom, lightweight, fast themes, with no dependency on a visual builder that slows the site down and complicates SEO.
What I build on WordPress
From custom themes to WooCommerce stores, always with the same goal: a site you can manage without depending on a developer for every single change.
Custom WordPress theme
Building a clean theme from a design file, without unnecessary visual builders (Elementor, Divi). Lightweight, fast code that's easy to evolve.
Plugins & specific features
Custom plugin development when the existing ecosystem doesn't cover the need: custom fields, API integrations, automations.
WooCommerce store
WooCommerce setup and customization: catalog, payment, shipping, performance under heavy product load.
Migration & rebuild
Taking over an existing WordPress site: cleaning up unnecessary plugins, technical rebuild, host migration without losing rankings.
WordPress stack I work with
A proven technical foundation, extended with custom code when needed rather than stacked plugins.
My process
Defining pages, content types and editorial autonomy needs. Deliverable: a short brief and a priced estimate.
The most structuring page templates (homepage, product page) built first to validate the direction before generalizing.
Theme and features shipped continuously on a staging environment. You track progress and can adjust priorities.
Deployment, performance testing, admin training and documentation. Available for post-launch support.
Why a freelance WordPress developer instead of a builder?
Lightweight theme, no builder overhead
A custom-coded theme loads faster than a site built with Elementor or Divi — less unnecessary JavaScript and CSS, better Core Web Vitals.
Real editorial autonomy
An admin interface designed for your actual needs: you edit your content without needing a developer for every change.
Built-in technical SEO
Semantic tags, Schema.org structured data, sitemap and performance monitored from delivery — not patched in afterward.
Dual skill set: WordPress & modern development
I also work as a React.js and Node.js developer: when WordPress stops being enough (internal application, dashboard), I can take on a headless or custom solution without you needing to switch providers.
Frequently asked questions
What is a freelance WordPress developer?
A freelance WordPress developer is an independent professional specialized in building sites on this CMS, without going through an agency. You talk directly with the person coding the theme and configuring the site — no project manager standing between you and the actual developer. For WordPress, where the choice between a custom theme and a visual builder has a direct impact on performance and long-term maintainability, this direct link means these trade-offs get explained clearly instead of just happening to you.
Why avoid visual builders like Elementor or Divi?
A visual builder generates generic code designed to fit any use case — which means more CSS and JavaScript loaded than your site actually uses. The concrete result: degraded Core Web Vitals and rankings penalized by slow load times. A custom theme only loads what actually serves the site. The trade-off: structural changes require a developer, whereas a builder gives you full autonomy with no technical skills needed — a choice worth weighing against your real need for independence.
How long does it take to build a custom WordPress site?
A brochure site with a custom theme (5 to 10 pages) generally takes one to two weeks to build. A WooCommerce store with a product catalog, payment and stock management takes 3 to 6 weeks depending on catalog complexity and required integrations. Migrating or rebuilding an existing site depends on the state of the starting site — an upfront audit is essential before estimating a timeline. The exact quote always comes after scoping the need.
Can you take over an existing WordPress site or migrate hosting?
Yes. Taking over a site starts with an audit: installed plugins (many often unnecessary or redundant), PHP version, theme condition, potential security vulnerabilities. For a hosting migration, the main point of care is losing neither content nor SEO history — a full backup before any work, checking redirects if URLs change, and monitoring rankings and indexing after the migration.
Will a WordPress site you build be SEO-optimized?
Yes, by default. Correct semantic tags, Schema.org structured data, configured sitemap and robots.txt, optimized images, load time monitored from development onward — not a separate SEO service billed afterward. This is also what sets a custom theme apart from a site built on stacked SEO plugins that try to compensate for load times already degraded by a visual builder.
Do you offer WordPress maintenance after launch?
Yes, in two forms: one-off intervention for a bug, a broken plugin update or a needed change, or more regular follow-up (security updates, backups, monitoring) if you'd rather not manage that side yourself. The site is delivered with documentation so you stay self-sufficient for routine content changes, regardless of this follow-up.
Other services
A WordPress site to build or rebuild?
Tell me about your project, I'll get back to you within 24h with an estimate.